Carl Fogarty becomes brand ambassador for NPA Europe

National Powersport Auctions has named four-time World Superbike champion Carl Fogarty as brand ambassador for NPA Europe as the dealer-to-dealer auction platform expands across Europe. The move comes after NPA Europe opened in Germany in Q1 2026, signed more than 50 dealer principals and held its first auction outside North America in July.

Why it matters: - NPA Europe is trying to build trust fast in a new market where dealers need a reliable way to buy and sell used motorcycles. - Fogarty gives the platform a recognizable face inside Europe’s motorcycle trade as it expands into Germany, Italy, Spain and France.

What happened: - National Powersport Auctions named Carl Fogarty MBE as brand ambassador for NPA Europe. - Fogarty will front NPA Europe’s dealer-facing campaign across Europe. - Fogarty will appear in content for the motorcycle trade, at NPA Europe events through the 2026/27 season and across his own channels. - The announcement came during NPA Europe’s first year of trading.

The details: - NPA opened German operations in Q1 2026. - NPA Europe has signed more than 50 dealer principals, ahead of its launch target. - NPA held its first auction outside North America on 15 July 2026 as an online, dealer-to-dealer sale. - NPA Europe opened for registration in Spain in September 2026. - Fogarty is a four-time World Superbike champion, with 59 World Superbike race wins, consecutive Formula One TT world titles and a World Endurance title. - Fogarty said dealers need a way to buy and sell used bikes between themselves with an independent condition report and a price they can trust. - NPA Europe runs online wholesale auctions for used motorcycles only. - Each unit is listed with an NPA Condition Report covering mechanical and cosmetic grading. - NPA Europe values inventory using the NPA Value Guide™, which is built on more than 25 years of wholesale transaction data covering over 30,000 powersport models. - Dealers can browse, bid and sell from their own premises without traveling to an auction hall. - Registration is free for trade buyers and sellers. - The platform is closed to the public, so aged and part-exchange stock can move dealer to dealer without public discounting that can hurt retail pricing. - NPA says the company was not looking for Fogarty’s fame alone, but for someone the trade already trusts to challenge the business publicly. - NPA Europe Managing Director Marc McAllister said Fogarty asks the same questions dealer principals ask: what it costs, how buyers know what they are buying and what a bike is worth.

Between the lines: - NPA is using a well-known racer to speed dealer adoption in a wholesale market where credibility and pricing transparency matter more than consumer marketing. - The timing suggests NPA Europe is moving from launch mode into network-building mode, with dealer principals, events and trade content as the core growth strategy.

What's next: - Fogarty will continue appearing at NPA Europe events through the 2026/27 season. - Dealers can register for a free NPA Europe account at the NPA Europe registration page. - NPA Europe plans to keep expanding its dealer-facing presence across its target markets. - NPA says high-resolution images and its media pack are available on request, and McAllister is available for interview in English and German.